Pampanga, Philippines – ANAK TV, Miss Earth Foundation, and Plan International Philippines launched the No Blackboard Academy on August 17, 2014 at La Verdad Christian College (LVCC) in Apalit, Pampanga. The event is jam-packed with informative and entertaining activities. Parents and students of La Verdad Christian College (LVCC); together with UNTV-Your Public Service Channel, and concerned individuals gave their full support for the project.
Their advocacies led them to launch the No Blackboard Academy, which aims to educate the students about their campaign in a manner that it will not be boring for them. They had an interactive way of discussing topics – more of question and answer portion, and making it more educational and entertaining by using appealing technology among students. And it was the first school tour together as explained by Mr. John Diviva, National Program Unit Manager, PLAN International Philippines:
“Meron kasi kaming patnership with Miss Earth Foundation and ANAK TV foundation; well it is because of “I Am a Girl” campaign. So, since kanya-kanyang organisasyon, may kanya-kanyang programa, so nabuo namin na magkaroon kami ng decision to come up with a school tour and naisip namin kung paano ba namin gagawin yung school (tour) na hindi siya boring,” Diviva explained. “… So we call it No Blackboard Academy para hindi siya formal but it’s educational and entertaining. We draw out kung ano ba yung natutunan ng mga bata sa kanyang klase so it’s more on question and answer, we draw up from them, what their thoughts about the environment, child protection, and about child friendly media engagement, mga ganun. So nabuo namin yung konsepto na “No Blackboard Academy” para hindi masyadong formal ang learning session ng mga bata. …This is the first school tour so parang kung nakikita nyo sa section nung program, tatlong themes, yung una yung Child Protection sa amin yun, sa PLAN; kasunod ‘yung sa environment sa Miss Earth foundation; at yug kasunod more on kung ano ba yung effect ng media sa mga estudyante so sa Anak TV naman yun. So sa isang oras o sa dalawang oras na nakikinig ang bata, they can learn three topics na hindi sila ma-bo-bore.” He added.
TV Literacy and Media Responsibility Symposium. It’s all about knowing which is which. Parents got doses of information as the ANAK TV Foundation, an organization that promotes media literacy, mainly about family-friendly and child-sensitive television in the Philippines, had tackled TV literacy and Media responsibility.
According to Atty. Regie Tongol, a well known lawyer, TV personality, and one of the hosts of the popular morning show Good Morning Kuya in UNTV, being a media literate it doesn’t mean getting any broadcasting related courses. But it’s all about knowing the added values of a particular TV programs – the importance of knowing the message of a program that affects the viewers, especially the morale of children who are watching the program,
“Ang media literacy lamang po ay pagtatanong lagi. Ano ba ang added value nitong pinapanood ko sa akin at saka sa mga anak ko? Laging isipin nyo added value. Nagiging mabuting tao ba ako kapag napapanood ko ito? Kapag tapos na po ako, ano po ang takeaway message ko? Anong values ang natutunan ko? Masama ba o mabuting values? Yun po lagi.” “Hindi ‘nyo kailangan ng kurso sa broadcasting or something para maging (media) literate kayo. Ang kailangan nyo lang eh (maging) mapagtanong. Lagi nyong tatanungin: Saan nanggaling yun? Anong intensiyon nung programang yon? Anong mensahe? Bakit ganyan ang pinapalabas? So ‘yun.” Atty. Tongol reiterated.
ANAK TV General Secretary Mr. Mag Cruz Hatol during his presentation also reiterated that it was the obligation of every parents to educate their children and do not let the television do it for them. It was the primary goal of the ANAK TV foundation why they come up with TV Literacy campaign.
“Ang television talaga ang pangunahing impluwensya ngayon sa kabataan, ang media, hindi na ang mga magulang. Ibig namin na sa pamamagitan ng TV Literacy Campaign na maibalik sana ‘yung tungkulin ng pangangalaga sa bata ng, ang pangangaral sa bata ng mgulang at hindi iiasa lagi sa television.” – Mr. Hatol explained. Source: <UNTV: Ito Ang Balita>
ANAK TV Jury screening. Aside from TV and Media Literacy campaign, ANAK TV also conducted one of the most vital parts of their campaign called the ANAK TV Jury Screening. It is an activity wherein each parent serves as a jury by judging a particular program if it is applicable for the children to watch or not. It’s a way to help ANAK TV to know if a television program is a child-friendly and worthy to be given an ANAK TV Seal. The seal is given to a television programs that kids can watch safely even with or without an adult supervision. Parents, as well as the other concerned individuals, had wholeheartedly took part in the event.
The Official Launching of the No Blackboard Academy. It was very informative and entertaining as Ms. Jojilen Vanessa Gluda, spokesperson of PLAN International, a Medical Social Worker at Specialist Group Hospital and Trauma Center led the official launching of the No Blackboard Academy. Almost three thousand students, mostly from the La Verdad Christian College, supported the activity. Each student actively participated in the question and answer portion that focused mainly about Children’s Rights. The primary goal of Plan International Philippines is to educate the public, especially the children, to know their rights to a high quality of life, education, health care, and protection.
“Ang Plan International ay isa pong organisasyon ang aming pong sa Pilipinas po ay nagstart siya 1961.. ..Ang efforts po ng organisasyon ay para sa welfare po ng mga kabataang Filipino at mga pamilya. So basically more on siya sa Developmental projects. ‘Yun po ang ating concentration ng ating mga efforts.” Ms. Gluda expounded.
Helping the environment through “Think Twice Campaign.” Another significant part of the event is the “Think Twice Campaign” which is one of the most important projects of the Miss Earth Foundation. It was Miss Philippines Earth 2014 Jamie Herrell, together with the event hosts Atty. Reggie Tongol and Acting Executive Director Miss Earth Foundation Princess Manzon, who led the event. It’s all about the awareness in helping the environment as well as promoting Ecotourism. Student were given an opportunity to voiced-out their opinion and shared their contribution as an individual in helping the environment. Miss Earth Philippines also explained the importance of thinking twice before doing anything to help the environment.
“We have many-many (sic) advocacies in Miss Philippines World. We (are) simply going back to basics in helping the environment which is also part of our campaign which we are promoting right now, which is the Think Twice Campaign, which is to find alternatives in everyday activities that we do. …We just always think twice not just for helping the environment but also in your everyday life because that would give you a big plus. Like what we always say before doing we should think twice…” Miss Earth Philippines Princess Manzon expressed in the interview.
What is Matalinong Panonood. Cong. Erin Tañada News Manager of UNTV and Ms. Jackie Aquino of MTRCB, who are both anchoring the radio program Tinig ng Pilipino on UNTV Radio La Verdad 13.50, had tackled the importance of Matalinong Panonood among the students.
Do not blame the television company for their programs, instead, be wise in choosing what program you’re going watch. We are living in a democratic country and we cannot dictate all TV networks to stop televising or advertising things that aren’t good especially for the very young audiences.
Discernment and knowing what is the best and rightful program to be watched is important. This is the primary goal of the Movie and Television Review and Classification Board (MTRCB) as they promote their crusade. It is called the Matalinong Panonood it was coincided with the launching of the No Blackboard Academy.
“What is really important is people discern what they watch, dahil ang mahirap ngayon dito eh napapaloob tayo ngayon sa labanan ng ratings eh, which is sad.., “said Cong. Tañada. “…Well sa ating mga magulang siyempre alam natin dahil tayo’y nasa information technology. Importanteng parati tayong nasa tabi ng ating mga anak kung ano ang pinapanood nila kung ‘yan ay nasa television, kung yan ay nasa internet dahil ang daming pwedeng masagap na impormasyon sa ano mang medium yan.” “Well, matalinong panonood noh we have in MTRCB… we put up this matalinong panonood. We go all over the country and we give talks to many schools in different provinces and kinukwento po namin kung ano po ‘yung mga ratings naming sa mga television at saka sa pelikula at saka ano ang kanilang pwedeng gawin para magkaroon ng matalinong panonood sa loob ng kani-kanilang mga tahanan..,” Ms. Aquino added. “…magumpisa sa mga bahay kung ano ang dapat panoorin at ano ang dapat hindi panoorin.”
During the event, Cong. Tañada and Ms. Aquino allowed every student to ask them questions regarding Matalinong Panonood and some related topics about it, which made the discussion more entertaining and informative.
The La Verdad Christian College.
The La Verdad Christian College students and administration were very proud as the ANAK TV and its partners chose their school to hold such big event. Ms. Luzviminda Cruz School Administrator reiterates that they, in the La Verdad Christian College, also promote the same advocacy as ANAK TV in promoting what is truth.
“Tulungan natin ang mga anak na makapamili ng maayos na palabas kung ano ang panonoorin nila kasi pagka nakakita sila ng palabas sa TV akala nila tama na. Sabi nga di ba ‘Sa mata ng bata ang mali ay nagiging tama kapag ginagawa ng nakatatanda’ ayon din ang mali ay nagigng tama pagka napapanood ng bata sa TV na-i-pino-promote, inuulit-ulit akala nila ‘yun ang tama, ‘yun ang totoo. Kaya dapat po maging maingat tayo, kagaya ng ginagawa namin dito sa eskwelahang ito ang aming motto “Wisdom based on truth is priceless” dapat totoo. Dapat totoo kagaya ng pangalan ng La Verdad “The Truth. Ang Katotohanan.” Dapat ang napapanood nila sa TV ay ang katotohanan. Hindi yung ang napapanood nila ay puro fiction, kathang isip, akala tuloy ng bata totoo ang sirena kaya naghahanap ng babaeng may buntot, ng sirena.” – Cruz expounded.
Want to know more about La Verdad? Read: La Verdad: The School for the Poor Yet Deserving
La Verdad supports RAISE 1 MILLION HANDS
For the finale of the event, La Verdad students also raised their hands as a support for girls’ education. Plan Philippines aims to contribute 1 million raised hands in support to “Because I am a Girl” campaign. It is a global campaign concerning gender equality and girl’s right. According to Mr. Diviva of Plan Philippines, every hand raised is equivalent to one message that are going to be sent to the United Nations to push other countries to allocate more budget for girls’ education especially in Africa.
“We are also having a campaign right now, ‘yung Raise to One Million.”Because I am a Girl” is a global campaign pertaining about gender equality kasi sa ibang bansa hindi naakapag aral ang batang babae. So our question is “Do you believe that all girls around the world has the right to an education?” and if you say yes then we encourage them to raise their hands. Each hand raise is equivalent to one message that will be sent to the United Nations so that we’re going to push the UN that other countries especially in South Asia or in Africa to allocate more budget allocation for girls’ education.” Diviva explained. Diviva also said that they are also open to any possibility of a tie-up between PLAN International Philippines and UNTV in any of their advocacies. UNTV, known as the Public Service Channel in the Philippines, is being managed by Kuya Daniel Razon and Bro. Eli Soriano of the Ang Dating Daan (The Old Path). It is the only television network that offers many public services everyday such as free medical and dental services, free rides, free legal consultations, just to name a few.